Official campaign hashtag: #NOBOXTOOTHPASTE

Why does toothpaste come in a box?

Toothpaste is used by two-thirds of the world’s population on a daily basis. The box makes it more expensive for the makers and consumers, and the only thing we do with it is to throw it away.

Then why? what's the point?!

I did my research, and this is what I found: ¨Toothpaste comes in a box because it looks better¨.

That’s right, and If we consider each person using an average of 3 tubes per year, that´s more thank 900,000,000 useless boxes a year only in the United States.

But, there are places where this is done differently, for example, Iceland. The same brands that sell millions of boxed toothpaste tubes in the USA, sell their product's without the box in Iceland. This means that it is 100% doable

Step1: Buy only Toothpaste that comes without a box, I know it´s hard, but if we all do it, it will be hard only for a short time. So stick to it.

Step 2: Tag on this campaign anyone you know that works in the government or in the toothpaste industry

Step 3: Spread the word, share this information so that in one year from today, we can buy toothpastes everywhere without generation billions of tons of unnecessary garbage

Sometimes it feels like we live in a society that is out of our control, but the truth is that big changes, start with ideas and motivation. Here is an idea, let's get rid of the toothpaste boxes. Are you in?

Alan's Theory

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