Unnecessary Plastic Film on a Box of Kleenex Tissues. Why? In this plastic-choked world, where every little change can add up to a big difference, there is a better way.

Don't you remember tissue boxes with no plastic film around the box or inside it at the opening? Cardboard boxes (recycled paper please!) with the perforated, tear away opening would work as well today as it did half a century ago. 

Kimberly-Clark, you've been leading the way for over 100 years with innovations to better serve your customers. I urge you to reflect on the past, see where you had it right the first time and lead the way again! Let the advertisements of this century be a testament to your continued innovation and care for your customers and the planet. We are counting on you.

Thank you.