Alcohol; the UK's number one substance to indulge in, and as the UK blasts alcohol advertisement to keep up with the 'demand', is it harming our society because of the marketing and addictive impacts? Following the UK's tobacco advertisement ban in 2009; due to its hard-hitting health defects and addictive nature, is the next step banning alcohol advertisements to help protect our countries health?

The NHS Health Survey for England 2018 stated that "In England in 2018, 82% of adults drank alcohol in the past 12 months, with 49% of adults drinking at least once a week." With such a large majority of the population enjoying a drink every week its critical that the UK can solve the issues around alcohol, because, "alcohol misuse is the biggest risk factor for death, ill-health and disability among 15-49 year-olds in the UK, and the fifth-biggest risk factor across all ages". With such a large amount of the population drinking and more than just adults being affected, the health and harm risks are far greater, with things like alcohol addiction eliminating disaster.

Alcohol addiction has both physical and psychological causes, as well as internal and external risk factors. Just like tobacco, the substance of alcohol is extremely addictive, physical addiction to alcohol is caused by the chemical response in the brain, whereas "psychological addiction is when someone uses alcohol to cope with a psychological need. For instance, someone who feels unhappy with their boss and work environment may use alcohol to cope with that unhappiness." As alcohol addiction climbs into the lives of all "there are an estimated 586,780 dependent drinkers in 2017/18" measuring the high quantity of alcohol addiction sufferers in the UK who keep battling with the everyday effects of alcohol advertisements.