Single Root I/O Virtualization (SR-IOV) is the complex name for a technology beginning to find its way into embedded devices.  SR-IOV is a hardware standard that allows a PCI Express device – typically a network interface card (NIC) – to present itself as several virtual NICs to a hypervisor.

Enablement of this technology on consumer grade GPU's will not affect enterprise customer sales. To the contrary. This will enable better support and extend development to further technology. It will improve learning and knowledge to the communities that want this feature. Growing customer base overall.

I believe enabling SR-IOV, and removing PCI-passthrough restrictions on consumer based GPU's will lead to more sales to the benefit of NVIDIA specifically.

Enthusiast communities often choose AMD cards for GPU pass-through on specific operating systems, on consumer GPU's as its the only choice available in some cases. Quadro/Instinct cards are far out of reach for the average consumer.

However many of these enthusiasts are the very people support such virtualization infrastructures in industries.