On traditional farms, chickens live a life of pure misery. They are bred to grow at an alarmingly unnatural rate, which causes leg deformities, organ failure, and heart attacks in these baby birds. Each flock, which consists of tens of thousands of birds, are kept in dirty, windowless sheds. They are forced to live in their own waste with ammonia levels so concentrated that many suffer from painful chemical burns. When these birds are brought to slaughter, they are violently shackled upside down. Their throats are then slit, often while they’re still conscious.

Consumers across the globe are demanding more transparency about the sources of their food— especially with regard to animal welfare. In response to public pressure, food companies are committing to do better. While there is still much work to be done to help the billions of chickens raised for meat each year, having companies like Yumble improve their animal welfare will pressure others to follow suit and in turn, improve the lives of billions of animals.

Unfortunately, Yumble, a prepared kids meal delivery service founded in 2015, has refused to publicly commit to a meaningful chicken welfare policy. These abuses are not what you’d expect from a company that markets “fun” and claims to use “better ingredients.” And one can imagine what the kids would think of Yumble’s acceptance of this animal cruelty.

It doesn’t have to be this way. Over 200 brands in the United States have adopted the Better Chicken Commitment, a comprehensive set of welfare reforms that address the worst abuses suffered by chickens on today’s farms. Even Yumble’s competitors, including Blue Apron, HelloFresh, and Sun Basket, have stepped up and put an end to the most horrific practices.

Animal abuse is not acceptable. Once Yumble hears from consumers like you, we hope this will encourage them to make a change and take a public stand on chicken welfare.

Join me in urging Yumble to do better, for its customers, and the animals in its supply chain by adopting the Better Chicken Commitment.