Dairy Queen is a staple of American fast food. Nothing beats the feeling of stopping on a road trip to get an ice cold Blizzard or an iconic Dip Cone. The issue with these foods run deeper than the surface, which is why more and more people are choosing to ditch dairy every day. Let's make sure we're on the same page: a farm with 2,500 dairy cows produces the same amount of waste as a city of 411,000 people. (cowspiracy.com/facts)

Your motto mentions that Dairy Queen isn't fast food, but Fan Food. Follow this same attitude, and make the leap to plant-based options, so that your old fans can enjoy their favorite treats once again. What I'm asking for is dairy free soft serve, sundaes, or flurries, all of which can be made without animal products. Don't forget, the global plant milk market is expected to surpass $24 billion by 2024, while US dairy sales are expected to decline 11% by 2020. Have a look at these success stories: Elmhurst, 90-year-old dairy company, switching over to plant-based milk, or BOL, ready-to-eat-salad company going 100% vegan, saving an estimated 98,000 square feet of farmland, 1.8 million liters of water and 428,000 tons of CO2 across just one year. As if this isn’t enough encouragement, consider the fact that McDonalds, the worlds largest fast food chain, debuted a McVegan burger at select locations in Finland just earlier this year.

https://www.plantbasednews.org/post/former-dairy-brand-changing-plant-based-market-new-dairy-free-milks

https://www.plantbasednews.org/post/major-food-company-bol-ditches-dairy-to-become-100-plant-based

I'll save you the list of facts against dairy and leave you with a few Youtube videos that will surely reveal the appeal of vegan options to consumers, possibly even convincing yourself as well.

https://www.youtube.com/watch?v=UcN7SGGoCNI

https://www.youtube.com/watch?v=sGXeX7PPrCI

Make the decision that is best for your business, your customers, and the environment. Whether lactose intolerant, health conscious or abstaining due to ethics, all customers should be able to enjoy dairy-free ice cream, a food trend that few chains have yet to take advantage of.