Norwegian automobile consumers are known as early adapters in the EV market.

The MG ZS EV is an EV that is affordable, has decent storage space and sufficient range for most consumers. It should be Norway’s Nr. 1 selling EV, but there is one absolutely critical function that has been overlooked.

Norway is cold, very cold. Not having a mobile app that allows the user to pre-heat their car is an absolute deal breaker for Norwegian consumers.

*The missing pre-heat functionality has been a trending topic in Norwegian EV forums and boards.*

If your R&D Dept. develops and releases an app for Norway, with pre-heating, your Norwegian sales will most likely skyrocket. It is important that the app and all of its functions are also released for existing owners.

If the release of an app is not possible, a bare minimum solution of a pre-heating timer functionality is necessary (Give the user the ability to program a pre-heat cycle at given times throughout the week).