2K Sports, and NBA2K specifically, is an annual cash-cow of microtransactions and premium edition content for high prices. This year, following the tragic passing of Gigi & Kobe Bryant, they have announced a "MAMBA FOREVER" edition of their upcoming NBA 2K21. This practice is nothing new, as they have previously had "Legend Editions" featuring retired stars from the league (even Kobe himself prior to his passing). 

In honor of Kobe and Gigi, and with respect to his family and legacy, I propose 2K Sports donates the difference of each "MAMBA FOREVER" edition sold to the Mamba & Mambacita Sports Foundation. 

This may seem unreasonable. But 2k plans to not only continue to use microtransactions to increase revenue with simple aesthetic changes in game. but they also will be releasing this game on a estimate of 7 consoles total. They have a standard edition for the PS4, Xbox One, Nintendo Switch, and a standard for the PS5, Xbox Series X, as well as PC. 

The price of the MAMBA FOREVER edition is going to be $100 with a rumoured $110 price for the Next Gen version (PS5/XSX)

Demand that the money from this edition is given to the right people.