The marketing, advertising, PR and media industries must stop promoting activities that are increasing greenhouse gas pollution and putting us on a path to a dangerous climate.

As the major industry bodies (Public Relations Institute of Aust, International Association of Business Communicators, Aust. Association of National Advertisers, Association for Data-driven Marketing and Advertising, Media Federation of Aust.) we ask that you collectively accept the climate science and stop enabling those who are actively working to increase emissions such as fossil fuel lobby groups and their members. 

We ask you to urgently:

• publicly acknowledge the climate crisis
• commit to an industry target of 45-65% emissions reductions by 2030 and net zero by 2050
• create greater understanding about greenwashing, climate minimisation and misdirection
• encourage greater transparency and accountability around fossil fuel promotions

We note that several other industry groups, including the Australian Medical Association, Business Council of Australia, Australian Institute of Architects and National Farmers Federation, have publicly voiced their support for climate action.

If the marketing, media, communications and advertising industries are to be respected, ethical and on the right side of history, they must acknowledge their role in the promotion of high emissions industries and take decisive action to address it.