We don't want to scare you but..... we will, because the use of AI images throughout fashion, advertising and media industries is now out of control!

We need regulation now, before it's too late!

Advances in AI will lead to countless job losses. We need regulation and workplace protections across all industries. 

In the past year more than 15 billion images have been generated alone by AI – and are in circulation on social media and e-commerce platforms. 

That is terrifying and a human rights issue at its core. 

AI is the most urgent issue of 2024. The United Nations is terrified of its capabilities and the damage it can do to society and politics if solid legislation and laws are not put in place to control it.

The use of deepfakes to influence the outcome of elections and incite wars and violence are real, and already happening. The manipulation of images for use in pornographic and paedophilic images of women and children by anonymous individuals is now such an issue the police are completely overwhelmed.

AI is owned and trained predominantly by men. Men who are deciding what women should look like which we have fought for decades to break free from. The AI tech has already been automated to be fetishised for men. We have seen this nightmare made real in the past month with the disturbing use of AI technology to create pornographic images of Taylor Swift being released on X and passed around over 47 Million times in 48 hours! 

Then again, we have seen in recent weeks our own Australian MP Georgie Purcell, edited to appear in a photo with a bigger bust and a crop top showing skin not at all representative of the original photo and this by a major and trusted Australian news media company!

Eating disorders are now on the rise worldwide. Between 2000 and now, the amount of people affected has more than doubled. Body image is at an all time low. 

Brands are not required to disclose the use of AI models, actors or talent but we know who has moved to AI as the decline in bookings for models across the industry does not match the increase in images released. Models are telling us every day that the entire crews on set are talking about losing work to AI studio computer programs and the producers are being instructed more and more to cut down on workers costs by utilising AI images of human talent and models.

Arguably the most pressing issue for us is that the fashion modelling industry is 90% a women’s industry. It is perhaps the only industry in the world that is predominantly women run from the producers and stylists, art directors, creatives and of course the models. The women who are modelling have completed bodily autonomy and choices about what they do or don’t want to wear, and which brands they will or wont work for, and the revenue they generate for the brands they work for is in the billions. If Man- Made AI copies of real women take over it will wipe out a female led, diverse and inclusive industry that is striving for inclusion and diversity every day. 

Models themselves support the livelihoods of entire teams of creatives. One model on set creates jobs for photographers, videographers, stylists, hair and makeup artists, creative directors, producers, caterers, locations or studio hires and assistants. So, this one modelling  job lost to AI replaces 5-10 other people’s jobs as well.

HOW DO YOU HELP? Please sign this petition so that we can escalate this matter to the people who can properly and legislate and regulate the use of this technology.

IT MATTERS – HELP US CHANGE IT - SIGN THE PETITION NOW!

Your signature will be added to our petition to Parliament

https://www.aph.gov.au/e-petitions/petition/EN6054

It matters for all the above reason and a multitude more. 

Possibly the most frightening question is, who owns the AI and what is their agenda? Are they using it to influence our lives, control our beliefs, control our appearance based on their own preferences? 

We are facing all sorts of new issues around beauty standards programmed by men in tech and their personal preferences. 

The first step we are asking you to do is support this petition so that we can get it to the decision makers and legislators. 

PLEASE SIGN - if not for yourself then for your children and all the women in your life who will be directly impacted by this disaster, who may even be unknowingly used to create these likenesses and that can be used so many ways, including pornography.

We are sending the results to the people who can change the laws and legislation such as:

* E Safety Commissioner -Julie Inman Grant 

* Human Rights Commissioner – Ms Lorraine Finlay

* Minister for the Arts – Tony Burke

* Minister for Communications – Hon Michelle Rowland

* CEO of Creative Australia – Adrian Collette

It matters for all the above reason and a multitude more. 

Just one man can create and own unlimited versions of AI women and sell them to retailers for AI brand photography from his armchair anywhere is the world..... keeping all of that income normally spread throughout the Australian community of performing and creative artists and avoid the taxes and superannuation they would normally have contributed to the Australian government. Billions in lost wages and taxes.

The first step we are asking you to do is support this petition so that we can get it to the decision makers and legislators. 

The use of  stolen images and video to train AI is quickly being used to train all AI performers for screen including actors, dancers and even singers!

Want to know a little more?

AI machines learn to adapt and evolve based on user interactions. This means they become realistic and learn to mimic human expressions and behaviour. You really can’t tell the difference. 

Talent industry is  particularly vulnerable to being replaced by AI. 

Firstly, models and actors don't own their work: They don't have ownership of their image, whether in an editorial or commercial shoot. When it comes to AI, there's a grey area when it comes to their data — face, bone structure, poses and more — and who owns that.

Photographers and studios have some protections under copywrite laws but sampling by tweaking the photo or film most of those protections are lost to ‘ artistic license’ laws. 

You and I - human beings are being used to train these AI computers. The more information we put into the internet and social media apps the more it learns through a practice called data scraping. Which just means the AI computers are constantly sweeping the internet for words and images that help them learn. 

Computers have no ethics;  they do not have any human reservations about breaching your privacy to obtain the information they need to process the request made of it.

Below is an excerpt from the United Nations meeting on AI and its implications:

“There is absolutely no time to waste. The world waited too long on climate change. We cannot afford to repeat that same mistake. What could regulation look like? 

We need to resist the temptation to let the AI industry itself assert that self-regulation is sufficient, or to claim that it should be for them to define the applicable legal framework. I think we have learnt our lesson from social media platforms in that regard. Whilst their input is important, it is essential that the full democratic process – laws shaped by all stakeholders – is brought to bear, on an issue in which all people, everywhere, will be affected far into the future.

AI technologies that cannot be operated in compliance with international human rights law must be banned or suspended until such adequate safeguards are in place.”