Requesting Bethesda to localize Starfield to Korean.

Requesting Bethesda to localize Starfield to Korean.

Started
June 12, 2023
Petition to
Microsoft and
Signatures: 6,497Next Goal: 7,500
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Why this petition matters

Started by Kyle Koh

Dear Bethesda,

As fans of your games, we would like to request that you consider localizing Starfield to Korean. We believe that this would not only benefit Korean players but also expand the reach of your game.

Korea is a significant market for video games, with over 25 million gamers in the country. In fact, Korea is one of the top countries for gaming revenue globally. Furthermore, there is a growing interest in sci-fi and space-themed games among Korean gamers.

Localizing Starfield to Korean would allow more players to enjoy and engage with your game. It would also demonstrate Bethesda's commitment to providing an inclusive gaming experience for all players worldwide.

We understand that localization can be a costly and time-consuming process. However, we believe that it will ultimately be worth it as it will increase the potential player base and revenue generated from sales in Korea, especially when Microsoft is facing difficulties in expanding their fan base into Asia.

Also, it is quite misleading when all the websites, merchandises, and promotional materials such as Starfield Direct are localized into Korean, but not the game itself, which is the core of everything else.

We acknowledge that the Xbox users are limited in numbers in Asian countries, but we would like to remind you that there are more PC gamers in the region than any other regions, and Starfield will also be available on PC.

Timing is also critical. If Starfield gets localized into Korean, say, 2 years after its initial release, the general interest in the game would have already faded significantly by then, and Bethesda and Microsoft would not benefit much from a game that has decreased in its value.

The game is massive and if you are considering localization at all, you should start working on it now rather than later. Or if you are not interested in localizing the game or there is no discussion going on about it, or if you are facing legal disputes over trademark issues (as many have reported in Korea over the "Starfield" trademark dispute), please be honest with Korean gamers and inform us of what the current status is and what your plans are regarding it.

We hope you will take our request into consideration and consider localizing Starfield to Korean.

Thank you for your attention on this matter.

Sincerely,

Kyle.

 

I've attached an article from Windows Central FYI.

https://www.windowscentral.com/dear-xbox-if-you-want-reach-2-billion-gamers-you-need-fix-your-localization

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