We’re sure you’ve seen the book cover and poster art for Bridgerton S3 by now, as well as Nicola Coughlan’s post with the original version of the poster image. 

In 2024, it’s really disappointing to see the female lead of a show be so heavily edited, whilst the male lead has been hardly touched. While we understand that marketing images will always have touch-ups, the amount that was done to Nicola is frankly sexist and insulting to her and her hair and makeup artistry team.

There has been nothing more beautiful for fans than seeing how Nicola Coughlan has stepped into her own power as a leading lady, and to have the spotlight redirected from her on a primary piece of the show’s advertising is a disgrace. She looks like an AI version of herself.

We know that the editors have overlaid their faces so that they’re both looking in different directions. However, when we compare the two photos, we can see that beyond basic retouching and flipping her face, the following edits to Nicola have been made:

-Redefined her chin

-Erased her elbows

-Elongated her arm

-Enlarged her lips

-Changed the shade of her eyes

-Changed her makeup

-Added cleavage

The following edits have been made to Luke Newton:

-Increased saturation and sharpened

All this on the cover of a book about finding self-acceptance.

If you would like Avon Books, Shondaland and Netflix to change the poster and book cover, please sign this petition here: 

We’d appreciate any shares we can get on socials tagging @avonbooks @shondaland and @netflix. 

In protest, we are also cancelling our book orders. If you decide you’d like to as well, please let Avon Books and Netflix know your reasoning on socials and/or by emailing them.

info@account.netflix.com 

info@members.netflix.com 

business@shondaland.com 

info@shondaland.com

consumercare@harpercollins.com

We know that the books will likely already have been printed, but we also know that they can be reprinted. There is time for the posters to be redone.

And if not, we're calling out bad marketing.