TO: Board of Directors, Apple Inc.

Use your power to change the world,
take action for people and planet,
put people and planet before profits.

To Arthur D. Levinson, James A. Bell, Tim Cook, Albert Gore Jr., Alex Gorsky, Andrea Jung, Monica Lozano, Ronald D. Sugar and Susan L. Wagner, members of Apple Board of Directors:

We write to you not as adversaries, but as advocates for a brighter future. We ask that you use your influence to help reshape the world.

Our planet faces a state of overshoot, surpassing its capacity to mitigate human impact. Scarce natural resources are straining under the demands of a multitude of electronic manufacturers, while income inequality forces a global workforce to perform dangerous mining and manufacturing jobs to meet product demand.

The contribution to e-waste, including designs that prohibit repairability and impact product lifecycles are outcomes that result of the prevailing business model's incentives, and the traditional metrics of corporate success, which have proven to be degenerative, unsustainable, and short-sighted. 

The Apple Alliance is working group to transform the company into one that maximizes the well-being of all Apple stakeholders, including users, workers, suppliers, and the planet.

Please join the Apple Alliance to harnesses the collective power of visionaries, activists, employees, customers, investors, and communities to improve social equity, enhance sustainability, replenish our environment, and enrich every life touched by Apple. This is a movement that could redefine business for the greater good.

You have the power to establish Apple as a new kind of industry leader: one that puts people and planet first. By valuing the well-being of all your stakeholders, in return, you will find enhanced brand loyalty, amplified innovation, fortified partnerships, and renewed trust.

Thank you.

For more information visit actdifferent.net or contact us join@applealliance.net