ROLEX SA, a highly prestigious exclusive manufacturer and marketer of dress watches, a company valued at over $8bn, is taking legal action against Oyster&Pop, a small, women-owned company created by 2 sisters who have designed colourful wall clocks to help kids learn to tell the time.

Our company Oyster&Pop was set up as a small family business

The idea for Oyster&Pop was borne out of a desire to create a business that made fun, useful products for families. In the 2020 lockdowns we used our savings to set up a small business to help support our families.

We don’t believe that anyone has or will confuse our fun Kids Wall Clocks with ROLEX OYSTER watches.

ROLEX are legally challenging our application for a trademark for our kids clocks on the basis that Oyster&Pop is too similar to ROLEX’s OYSTER PERPETUAL watches. 

Their lawyers are claiming that there is a likelihood of customer confusion, brand damage, exploitation and erosion of the reputation of their OYSTER watches.

They are demanding that all of our Oyster&Pop clocks are removed from sale and that the company is re-branded. This would cause irreparable damage to our small, much-loved family business.

We sell colourful kids learning clocks and a small range of other learning/office products with prices ranging from approx $10-$25.

ROLEX’s OYSTER PERPETUAL men’s and women’s luxury watches are marketed as exclusive, high-end timepieces with prices ranging from approx $6,500-$75,000.

We believe that there is NO RISK of anyone confusing us with ROLEX.

Is it fair for ROLEX to stop us from using the word Oyster?

We chose the name Oyster&Pop for our clocks because we were born and raised on a road called “Oyster Bend'' right by the beach in Devon. We wanted to connect the company’s identity to our family roots.

We don’t think that ROLEX should be allowed to stop us from using a name that is not only substantially different from theirs but has personal connections to us as the founders of a small business.

Rebranding would destroy Oyster&Pop.

We have invested our savings in creating Oyster&Pop, including branding, stock, our website, packaging and marketing. If we were made to re-brand then the company would not have the resources to start all over again.

Please sign this petition to stand up for small, family-run businesses.