We petition the media, and people everywhere, to stop using the name "Russia's war" and instead use the more accurate term "Putin's War" to effectively describe the violent aggression in Ukraine. 

Why we should call it "Putin's war."

• Vladimir Putin's war machine benefits when more Russians think the war is 'theirs' as the name associates their national identity with the violent aggression against Ukraine.  The term "Russia's war" reinforces a flawed association of war with their national identity making it easier for Russians to support the war.
• Calling it "Russia's war" reinforces inaccurate stereotypes that all Russians back the war. Many Russians do not support it and cannot oppose it without risking imprisonment, jail time, conscription, and even death. Such stereotypes isolate Russians, forcing them 'together' against the world that may hate them. 
• Even if Russians support the war, calling it "Putin's war" isolates the aggression presently associated with their country from their core-national identity, making it easier for them to stop backing the war without sacrificing their identity.  
• It will amplify the focus on the primary cause of the war: Putin.

When we, and the media specifically, use language more effectively and call the war against Ukraine "Putin's war," we will no longer reinforce simple-frame that benefits Putin's war machine, and we will help focus our international response.

 Here is some rationale in greater detail.