Morrison Boulevard is the business address for more than 500 Charlotte businesses.

Changing the name of Morrison Boulevard represents an undue burden of monumental costs and massive logistics to each of these businesses. 

The costs alone are estimated to be in excess of more than $1,500,000.00 to rebrand these businesses, and their stationary, business cards, websites and social media accounts.

The benefits of changing the name are nonexistent beyond virtue signaling and a feel good moment for a small group of Charlotte politicians and activists. 

We the undersigned respectfully request that the Charlotte City Council and the Mayor of Charlotte abandon the idea of changing the name of Morrison Boulevard immediately.